Colin Bird-Martinez is the senior analyst with IHS Markit, primarily focusing on the Software, Apps, and Services (SAS) portal. Along with updating the SAS portal—with daily news items, bi-weekly analyst insights, profile reports, and in-depth reports—Bird-Martinez also assists with client requests, database work and with presenting at major conferences and trade shows as it relates to SAS. Colin also manages IHS Markit’s consumer market research as it pertains to automotive technology behaviors and attitudes with a specific focus on connected car, autonomous car, premium audio, and urban mobility insights.
Prior to joining IHS Markit, Bird-Martinez worked for Mintel, a market research firm, as an automotive analyst focusing on consumer behaviors and attitudes as it related to light-vehicle retailing, hybrids & EVs, motorcycles, vehicle financing, and auto service care, among other subjects. In addition to Mintel, Bird-Martinez previously worked for Cars.com as an automotive editor and has over nine years’ experience in automotive research/media publishing.