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Infotainment Systems Forecast

Infotainment Systems Forecast

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Publication Date: 31/07/2018
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The Global Forecast Database provides seven-year forward and historical forecast data broken out by technology, region/country, units, and revenue. Infotainment systems, wireless connectivity, various HFI connections, optical drive types and other IVI features are based on IHS Markit automotive sales.

OEM System Sales Forecasts by Region                                   

The data looks at infotainment unit sales (in 1,000s) per region, meaning an in-vehicle OEM system was sold to an end consumer.

Infotainment systems are defined as:

  • Audio System - Any system that features audio playback capabilities only; the unit may or may not feature an optical drive.
  • Display Audio System – An audio only head unit with a large (>4”) central color display. These units often offer CE device integration for off-board connectivity.
  • Navigation System - Any system that features on-board navigation functionality, including an embedded GPS receiver and an embedded navigation engine

OEM Revenues by System by Region                                       

The data looks at system revenues (in the millions in USD) on a region by region basis. System revenue pertains to supplier revenue from the sale of systems (Tier 1 Suppliers selling to OEMs).

OEM Infotainment Systems, by Optical Drive Type, by Region      

The data looks at infotainment unit sales (in the 1,000s) per region within two categories.

The Optical Drive category terms are defined as:

  • Mechless - A system that features some form of CE device interface, but does not include any moving parts or optical drives
  • CD – A system that includes a CD drive.
  • DVD- A system that includes at least a DVD drive (can also include a CD drive).

The other category is infotainment systems which are defined as: see above.

OEM Infotainment Systems, by Optical Drive Type, by Region        

The data looks at infotainment unit sales (in the 1,000s) with the mentioned features per region. These are features included on the system when purchased by the end consumer. It is possible for a single system to include more than one feature from this list.

  • Auxiliary Interface - Includes a 3.5mm mini jack input for audio playback off a CE device via the system.
  • Bluetooth- Includes a Bluetooth or Bluetooth high speed chipset. These are typically used for a range of services from hands free calling, through to tethering with a user’s CE device for connected services.
  • Digital Terrestrial Radio - Includes digital radio functionality. Please note that broadcast standard may vary by region or country. IHS Markit data tracks all standards including but not limited to HD and DMB (DMB; DAB; DAB+).
  • Hard Disk Drive (HDD) - Includes a hard drive. Please note this could be used for media storage; navigation maps; or both.
  • Satellite Radio - Includes satellite radio functionality. At present only SiriusXM operates such a service as there is a very high entry cost due to the requirement to launch and maintain the transmission satellites.
  • SD Card - Includes an SD card input for audio/video/navigation
  • Solid State Drive (SSD) - Includes solid state memory for media / navigation map data storage.
  • USB- Includes one or more USB inputs for the system.
  • WiFi - Includes a WiFi chipset. This may either be used to create a WiFi hotspot in the vehicle attached to an embedded cellular communication module or to connect to a connected CE device such as a smart phone.

OEM Telematics Sales by Region                                              

The data looks at Telematics systems sales (in the 1,000s) per region. This data looks at the number of light vehicles featuring a two way data connection provided by either an embedded TCU (combined or standalone) or bought in connection (smart phone / dongle / WiFi hotspot). The following definitions apply:

  • Consumer Electronic (CE) Device Telematics - Systems that feature a two way data connection and connected services, leveraged from a consumer device such as a smart phone, USB dongle, or a WiFi hotspot.
  • Embedded Telematics - Systems that feature an embedded telematics module. This can either be integrated into the System, or a standalone unit.
  • Hybrid Telematics - Systems that feature both an embedded TCU, and allow the use of a connected CE device to provide a two way data connection to the car. Typically these systems will use the embedded TCU for emergency calling and the user’s device for infotainment functions.

Aftermarket System Sales Forecasts by Region                                   

The following data looks at infotainment unit sales (in the 1,000s) per region. Aftermarket includes any system that is fitted at a dealership (please note this has particular impact in the Japanese market), and any system sold through typical retail channels. Please note that all system level definitions are the same for OEM or aftermarket systems, unless specifically highlighted in that section.

  • Audio System - Any system that features audio playback capabilities only; the unit may or may not feature an optical drive.
  • Display Audio System – An audio only head unit with a large (>4”) central color display. These units often offer CE device integration for off-board connectivity.
  • Navigation System - Any system that features on-board navigation functionality, including an embedded GPS receiver and an embedded navigation engine

Aftermarket System Revenues by Region                                             

The data looks at aftermarket system revenues (in the millions in U.S. dollars) on a region by region basis. The revenue pertains to revenue from the supplier to the end consumer.

Aftermarket Features by Region                                 

The following Insight looks at infotainment unit sales (in the 1,000s) with the mentioned features per region. These are features included on the system when purchased by the end consumer. It is possible for a single system to include more than one feature from this list.

  • Auxiliary Interface - Includes a 3.5mm mini jack input for audio playback off a CE device via the system.
  • Bluetooth- Includes a Bluetooth or Bluetooth high speed chipset. These are typically used for a range of services from hands free calling, through to tethering with a user’s CE device for connected services.
  • Digital Terrestrial Radio - Includes digital radio functionality. Please note that broadcast standard may vary by region or country. IHS Markit data tracks all standards including but not limited to HD and DMB (DMB; DAB; DAB+).
  • Hard Disk Drive (HDD) - Includes a hard drive. Please note this could be used for media storage; navigation maps; or both.
  • Satellite Radio - Includes satellite radio functionality. At present only SiriusXM operates such a service as there is a very high entry cost due to the requirement to launch and maintain the transmission satellites.
  • SD Card - Includes an SD card input for audio/video/navigation
  • Solid State Drive (SSD) - Includes solid state memory for media / navigation map data storage.
  • USB- Includes one or more USB inputs for the system.
  • WiFi - Includes a WiFi chipset. This may either be used to create a WiFi hotspot in the vehicle attached to an embedded cellular communication module or to connect to a connected CE device such as a smart phone.

Anna H. BuettnerAnna Buettner

Anna Buettner is a Principal Analyst with IHS Markit. Since joining the company in November 2006, she has worked on the development of the Infotainment focus area. Anna has led and contributed to numerous projects that includes detailed analysis of in-vehicle head unit systems, acoustic systems as well as telematics solutions for a number of international OEM and supplier companies to support critical decisions that shape the automotive and transportation business landscape.

Email this contact: Anna.Buettner@ihsmarkit.com

  • OEM System Sales Forecasts by Region
  • OEM Revenues by System by Region
  • OEM Infotainment Systems, by Optical Drive Type by Region
  • OEM Infotainment System Features by Region
  • OEM Telematics Sales by Region