This report provides a basic understanding of premium audio technology for cars, an in-depth demand outlook, main players and main market drivers, both at a global and regional level. It also:
How does IHS define premium audio? In-vehicle audio components that provide decent sound quality continue to be one of the most indispensable features of in-car infotainment. Since the term “premium audio” is subject to individual perceptions—what is considered premium by one might not be so by another—it is important to first profile it. The criteria to define “premium” may vary in terms of quantifiable features such as speaker count, maximum wattage, and surround sound channels or intangible features such as advanced software algorithms. Therefore, rather than defining the term “premium audio”, a more relevant term “branded audio”, which usually contains features found in a typical high-end audio system, has been interchangeably used for all analyses in this report.
Branded audio refers to audio systems that clearly state a brand such as Harman Kardon, JBL, Bose, etc., on the speakers, center stack of the vehicle or elsewhere.
Supplier refers to the tier-1 supplier or parent company that is behind the branded or non-branded speakers.
All research in this report is based on IHS’s production forecast for branded car audio speakers, which is in turn based on our global light vehicle production forecast released in May 2016 and included light vehicles up to 3.5 tons gross vehicle weight.
This report is available to Infotainment Service subscribers
Tier-1 supplier profiles