What started as a stationary spring-and-padding covered component, designed to only provide a surface for occupants to sit, seats have travelled quite far from their origin. Dating back to the early-1900s, seat adjustment was introduced for the first time, and later in the mid-1900s seating went through a transition when selective manufacturers identified seating comfort as a brand differentiator for car buyers and optional power seats came into existence. Until the late 1990s, car seats were majorly comprised of mechanical sub-parts, but as advancements in technology gained traction, new comfort features gradually surfaced. Over the last decade, technology has had a substantial influence on the automotive design and functionality which has allowed automakers to enhance capabilities of vehicular components.
The increasing penetration of seat comfort systems is not only limited to the luxury D, E and F segment vehicles globally. In order to offer lucrative ‘comforting’ features to prospective buyers, vehicle manufacturers are also equipping mass market segments, including B and C segments, with entry level seat comfort systems such as power and memory and lumbar features to create a “more value for your money” proposition. Seat ergonomic functions have gradually joined the fleet of seat comfort systems as they aim to enhance occupant experience. The same covers lumbar & multi-contour support, massage, and drive dynamic functions, all of which can be customized to enhance occupant comfort.
Manufacturers are gradually moving towards electric sub-components in seats and away from the traditional mechanical avatars. Power seat adjuster global demand is expected to increase at a CAGR of 4.7% through 2016–23 period, compared to the manual seat adjuster global demand CAGR of 0.6% within the same period. The global ECU supplier market for power seat function, driven by stand-alone ECU type, is dominated by Continental, followed by Hella, Aisin Seiki, Omron, Imasen and Lear. Most of the lumbar system suppliers have developed capabilities to supply all three types of lumbar systems i.e. mechanical, electro-mechanical and pneumatic with some exceptions such as Brose. The global massage system supplier market divided between pneumatic and electro-mechanical type functions is mostly concentrated keeping aside top three or four suppliers that address the maximum demand
A vehicle’s interior is a combination of style, comfort, safety, and usability. The types and quality of material, the functionality, and the aesthetic all play a part in the desirability and consumer satisfaction of the vehicle.
Furthermore, emission compliance is driving the use of lighter materials to reduce mass, and a focus on sustainability is driving the use of more natural materials. The IHS Markit Interior Comfort and Passive Safety Service provides insight, context, data, and analytics for the key systems that make up a vehicle’s interior and for how materials and functionality are changing to meet consumer demand and emission compliance.
Users can quickly access key insights from market developments, put context around events and technological trends, dive into deep data and forecasts, and seamlessly drive analytics to support their most challenging decisions.
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Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.
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