The report looks at the global airbag market covering technology and system suppliers and component outlook. The report also determines the key growth areas, drivers and road blocks for the supplier ecosystem and analyses their impact in the near future.
It shares insights on the technology trends and developments related to the global airbag module technology market.
About this report
At a time when automotive safety was primarily limited to the application of seatbelts – first the rudimentary “lap” or two point seat belts and later three point seat belts, airbags came into existence only a few years later. Initially marketed as a substitute to seat belts, during the 1970s and the early 1980s, airbags garnered interest from carmakers and were then used as a supplemental restraint system (SRS) finding initial application in premium vehicles such as Cadillacs followed by Mercedes-Benz. Driven by stricter norms thanks to rating mechanisms like NCAP and regulatory push, airbags have occupied a mandatory stance in most developed markets and is witnessing increasing penetration in the developing nations. Not only that, the number of airbags being equipped in a vehicle has also grown from the standard driver side or the dual-front airbags to as many as 10 airbags equipped in some of the modern day vehicles. Safety mechanism manufacturers as well as OEMs have turned to technology to strengthen car safety which involves investing in key active safety mechanisms. Although passive safety mechanisms such as airbags may fall behind in garnering equal interests from safety manufacturers for future safety investments, of late, there have been innovations that present an opportunity for this traditional safety component to be a part of the future safety brigade.
Although luxury segment vehicles have continued to be equipped with a variety of airbags and other high-tech safety mechanisms, it’s the volume segments that are driving demand for airbag installation. In order to attract prospective buyers, vehicle manufacturers are positioning safety-mechanisms as one of the key vehicle features to boost sales. Further, emphasis on vehicular safety from governments and regulatory bodies around the globe has proved to be a decisive factor for airbag penetration. Mass market segments including B, C and D seems to be driving volumes for airbag modules. We can expect global demand for airbag module to grow at a CAGR of 2.5% in 2017-23.
Driven by technology and electronics expertise, Airbag ECU supplier landscape is majorly governed by automotive electronic suppliers with a limited presence of traditional airbag module suppliers capable of supplying airbag ECUs. The top seven ECU suppliers including Bosch, Continental, Hyundai Mobis, Denso, Autoliv, ZF TRW and Delphi catered to more than 90% of the global airbag ECU demand in 2016. Whereas, the global airbag module market is mainly governed by five top suppliers, and the market for the remaining smaller suppliers is highly concentrated. The top-five airbag module suppliers include Autoliv, ZF TRW, Takata, Toyoda Gosei, and Key safety systems, and they account for close to 90% of the entire market share in 2017. However, the top suppliers concentration is expected to change towards the completion of 2018 driven by the latest set of events involving Takata and Key Safety Systems merging to form a new entity – ‘Joyson Safety Systems’.
The report will answer the following questions:
The report offers insight on the following points about the global airbag module market:
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