Hardware components in the car have become more software-driven, and many automakers are openly repositioning themselves as software-based and services-based companies, by providing capabilities such as smartphone-centric applications, consumer-centric infotainment operating systems, and virtual personal assistants (VPAs) in the car.
This report provides a basic understanding of these primary automotive software platforms, as well as an in-depth demand outlook for these subject areas, which includes an analysis of the main players and market drivers on the global and regional levels. It also includes detailed forecasts at an OEM sales parent level.
IHS Markit uses three categories to segment automotive software platform technologies, as explained below:
This report focuses on software platforms used by infotainment modules in the car. The hardware systems used by the software and services will be mentioned but are not the focus for this report.
This report is available to SAS Service subscribers
Colin Bird-Martinez is a senior analyst with IHS Markit, primarily focused on Software, Apps, and Services (SAS). Along with being a subject matter expert on SAS solutions – such as over-the-air (OTA) updates, cybersecurity and automotive software platforms — Bird-Martinez also manages IHS Markit’s consumer market research as it pertains to automotive technology behaviors and attitudes for new car intenders, with a specific focus on connected car, autonomous car, premium audio, and in-car user experience insights.
Prior to joining IHS Markit, Colin worked for Mintel, a market research firm, as an automotive analyst focusing on consumer behaviors and attitudes as it related to light-vehicle retailing, hybrids & EVs, motorcycles, vehicle financing, and auto service care, among other subjects. In addition to Mintel, he previously worked for Cars.com as an automotive editor in automotive research/media publishing.
Staying abreast of automotive sector/topic-specific developments, trends, and competitive activity can be time-consuming. With many sources available, it is often difficult to find critical and reliable market information that stakeholders of the automotive industry need. Conducting business analysis, product, or market strategy assessments without validated market data is risky.
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