In recent years with have seen growing emphasis placed on the the role of automotive user interfaces by OEMs, in part they consitiute a major opportunity to differentiate.
- The market for automotive user interfaces (UIs) is well positioned for growth in sales and revenue, as well as new technological innovations. The industry was once composed of nothing more than buttons and knobs. It now includes speech recognition, touchscreen displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), organic light-emitting diodes (OLEDs), touch pads, haptic feedback, gesture recognition, and much more.
- Part of the reason the variety of automotive UIs is so vast is the ever-increasing complexity of infotainment. New interaction design is necessary to enable safe operation of these complex systems while driving. Other drivers for new and increasing levels of human machine interface (HMI) technology include safety mandates such as rear cameras, which are influencing OEMs to install as standard displays on vehicles in all segments and classes—from high-end luxury down to the B-segment economy.
- This report focuses on all major in-vehicle infotainment HMI* component families:
This report is availble to UI/UX service subscribers