Seating, already a complex and substantial value-driven component, in conjunction with technology content addition has impacted the present-day value chain network. From a business perspective, seating is one prime component that has segregated itself from the overall interior business to the extent that within the interior segment suppliers are either building their seating business through investments and mergers, and acquisitions or letting go of their seating arm altogether and keeping the rest of the interior business to themselves.
As we gradually head toward the foreseeable future with autonomous cars in sight, we can visualize a completely new identity for seating systems once the vehicle is capable enough to drive itself and occupants can indulge in other activities instead of focusing on the road ahead. In this report, we will discuss the future impact that autonomous vehicles are slated to bring to seating systems in various phases of interior design evolution, by discussing the key growth drivers, as well as the challenges and outlook for this vital interior component.
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